Intro

It is often said that good things come in small packages, and The Seraphim™ is no exception. It's no surprise that traditional coffee brewers lack the aesthetic appeal that their counterparts so boldly flaunt on the front counter of every café. Well, we see The Seraphim as the first step of many in the right direction.

Built on the chassis of the 2012 SCAA Best New Product™ , People's Choice Award Winner, the Curtis Gold Cup brewer, and the industry standard Curtis Water Tower, The Seraphim takes single cup brewing to the next level. The Seraphim is not only one of the most powerful and most technologically advanced brewers ever built, it is now one of the best looking as well.

Designed to remove barriers between you and your customers, The Seraphim allows you to brew amazing coffee time after time without worry of inconsistencies. With all the bulky, yet necessary, componentry hidden out of sight under the counter the goal of our design is to make your coffee the focal point. We don't want to reinvent the way that coffee is brewed, but we do want to reimagine it. This is Batch Brew ReImagined™!

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Gallery

Specs

Brew Capacity
TBD
Dimensions - Brew Head
16 x 12 x 17.5
Dimensions - Water Tower
TBD - minor changes coming
Electrical
220 VAC 1Φ 30 AMP
Water
5 gallon water tank

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Update 1 – 09/29/14

Hey Folks!

When we say we'll email you sparingly, we keep our promise! But seriously, these past few months have been pretty crazy for us. Since SCAA, we've been going non-stop with Seraphim development meetings and demos across the world. From Seattle, to North Carolina, to Australia and Italy, the Seraphim has been racking up some decent frequent flyer miles!

Image 270x200 Well, as you may know, we were happy to accept SCAA's People's Choice Award for Best New Product . We previously won this award for the Seraphim's predecessor, The Curtis Gold Cup Brewer. Building off that concept we threw way more brawn into the brewer and also made it look a bit more appealing…

The two questions that I get asked the most are: What will the unit cost, and when will it be available? While neither of these two questions are 100% answerable yet, we've got a bit of a better idea than we had back in April. First, the wholesale price we're aiming at is $3,500 for a twin Seraph (brewhead) brewer. The follow-up question I get after saying that price is for the two head, is, what about a single head? After a bit of deliberation, we've decided to go ahead and offer a single head Seraphim with a target wholesale price of $3,250.

Next, availability… Currently we are sending out some pre-release Seraphim for some in-depth Beta Testing. We have two Beta 1.0 units in the field and will be shipping out six Beta 2.0 units within the next few weeks. We currently have plans for a Beta 3.0 test before a final unit rollout. That schedule will hopefully have the Seraphim rolling off the line some time around the New Year.

Another question I have been asked is why does it take so long when there are already operational units for tradeshows. The simple answer is component manufacturing and testing. At Curtis, we like making sure that if we put a unit into the field, we are 100% confident that it will operate the way we designed it. And while there are always unforeseen problems, we try to simulate any and all field scenarios in Beta testing and our QC labs to help eliminate those problems.

Image 270x200 The other lengthy process in the Seraphim development is the component manufacturing, specifically the Seraph (brewhead) casting. When we were in the early design stages of the Seraphim we concluded that we didn't want to spare any expense on the quality of components. Therefore, we decided that the material the Seraphs would be made out of would be high-grade aluminum. In fact, the casting company that will be manufacturing the Seraphim components makes many of the aluminum engine components found in Pro/Am racing. All that to say, they know how to make high quality aluminum parts…

While we aren't going to wait 5 months to give you guys another update, we'll keep our promise and email you sparingly. However, for those that want to keep up more regularly on Seraphim happenings, please continue to check in on the Seraphim website for updates, as well as following us on Instagram and on Twitter.

Update 2 – 11/05/14

Hello All!

Just another brief update on how things are going out here in sunny Los Angeles at Curtis HQ…

Things are still chugging along! Earlier this week we spent a whole day in our R&D lab verifying the accuracy of the Seraphim brewheads. We've been working on improving the speed and accuracy of the Seraphim since it's debut earlier in the year at the Specialty Coffee Expo. After hours of testing our new and improved recirculating chamber within the brewhead, we have been able to reduce the initial recirculation time by 75% and have improved the volume accuracy to greater than 99%. Practically speaking, this means that if you are brewing a 20 oz Chemex, (~570ml) the finished brew water volume will be accurate within 5ml. EVERY. DANG. TIME. Just sayin', that's pretty crazy…

Image 270x200 Anyways, as things are still progressing towards the eventual launch in January, the 4 Seraphim Barista Capsules that we have for demos have been all over. In fact, this week was the first week since SCAA that we've had more than 2 of them at HQ at one time. However, that didn't last long since they were all out the door as soon as we had them cleaned up for the next trip. That brings us to where you can see them in action and have some of the amazing coffee off of 'em…

This week (Nov. 7-9) I, Brant, will have one at the Big Central Barista Competitionin Minneapolis. We have the distinct pleasure of Co-Hosting the 2nd of 3 regional competitions with our good buddies at Café Imports. During the same time, Tyler Bruno (our new Coffee Culture Developer) will have a Seraphim unit at the MANE Coffee Conference. We are stoked to be sponsoring the MANE conference for the 3rd straight year. Lastly, both Tyler and I will be at the last of 3 regional barista competitions, the Big Eastern. We will be co-hosting the competition with our friends at Counter Culture Coffee in downtown Durham on November 21-23.

But you may be asking yourself, "What about the Beta units that are in real café settings?" Well, at the moment we've got two Seraphim installed in two fantastic cafes. The first install goes to the new Cuvée location in Austin, Texas. When I asked Lorenzo Perkins, Director of Education, to describe how the Seraphim is doing in two words, he says, "(Fill in the blank) awesome!" The Second install is in Washington, DC at a new Madcap account, Slipstream. Trevor Corlet, Founder of Madcap, gave us, "Quote." To visit either location, check out the website for Cuvée and Slipstream.

Image 270x200 This brings us to two very exciting announcements…

First, we are seeking two more locations for round two of our Beta testing! To submit your name to be one of the potential beta sites for the next round follow the links below. However, before you send in your info, the one caveat we have is that for the sake of receiving as much feedback as possible before launch, the unit must be installed and operational by Thanksgiving… That's right, you'll have 3 weeks to get 'em in and soaring. If you know you can meet that timeframe, please click here to submit your info!

The second announcement is that the week of November 10th we will be sending out an email with information for our Seraphim wait list! Think of this as reserving your spot in line for one of the first 50 units! This will not be a "pre-order" though as we will not be taking any payments for the Seraphim yet. All that will be worked out upon shipment of the units. Think of this as lining up in front of your favorite big box store that you love to hate the night of Thanksgiving instead of spending it with your family… (Except this will only take moments…)

Faq

WHAT IS THE SERAPHIM?

The Seraphim is a front bar batch brewer. That's right, you heard us right… FRONT BAR.

WHY DID YOU
DESIGN IT?

We designed it to have an answer the number one complaint with commercial batch brewer, it's a big steel box… we know, we know. Trust us, we're as stoked as you are to get a brewer out in the world that is more than 90* bends in sheet metal. Don't get us wrong, we're all about 90* bends, but come on, you deserve more…

WHY DID YOU
DESIGN IT?
CONTINUED

We're not huge fans of precisely profiled coffees playing second fiddle on the back bar. We want to see batch brew up front. However this can't be done if there's a big box between you and the customer. What we set out to accomplish with the Seraphim was to remove barriers between you and your customer while at the same time providing the highest quality of drip coffee available.

WHAT DOES IT DO?

It brews coffee. Hopefully we've established that by this point…

WHATS IN A NAME?

Since 1941 Curtis has been manufacturing coffee brewers in Los Angeles. This our subtle nod to our home, The City of Angels. (And no, not that crappy ball club that likes to make money off of our hometown name… We're looking at you Anaheim…)

DO YOU TAKE PRE-ORDERS?

Not at this time. However, add your email to our mailing list and we'll keep you updated with our progress as we near our formal launch! (You can trust us with your email address. Just don't forward your PIN number. We've got some big spenders in our marketing department…)

IS WHAT I SAW AT SCAA IN PRODUCTION?

Nope. Before we even sent them to SCAA we already had a laundry list of great ideas we wanted to complete before launching the Seraphim. However, what you see is pretty dang close to what you get.

WHEN WILL IT BE AVAILABLE?

These should be rolling off the line in late fall/early winter.

WHAT COLORS ARE AVAILABLE?

No idea yet. You have any recommendations?

WHAT IS INCLUDED IN THE SERAPHIM PACKAGE?

The standard Seraphim package will include two Seraphs (Brewheads) and all the brewing components necessary to get up and running.

WHAT ABOUT A SINGLE?

We're looking into it. No promises…

WHAT ABOUT TEMPERATURE STABILITY/FLOW RATE STABILITY? IS IT ADJUSTABLE?

Nails. What else would you expect of us? In early alpha testing we are working with a delta of 2* variance. We're already working on getting that more precise. Flow rate is even tighter. Set it and forget it… As in all of our equipment, the temperature is easily adjusted, however, not on a brew by brew basis

DO I NEED TO CUT A HOLE IN MY COUNTER?

Yep.

WHAT KIND OF BREW METHODS WORK WITH THE SERAPHIM?

Chemex, Kalita, V60, Bee Dripper, Able Kone Brewing System, French Press, that sock brewing thing, and most anything else.

IS IT PRESSURIZED?

No way man.

BUT WHAT ABOUT CAVITATION?

We got it covered. No cavitation here.

WHAT KIND OF PUMP?

We're not big fans of having our customers be our lab rats. That's why when we were looking to source a water pump for this brewer we decided to use one that we've been using for 00 years. With over 0000 in the field, we're pretty confident it works…

DOES IT GRIND COFFEE?

No. Does your grinder BREW coffee? We didn't think so.

HOW MUCH DOES IT COST?

Good question. We're not totally sure yet, but don't worry, we'll give you a good deal once we know…